In an era where the hottest topic is fake news, how can you build trust with journalists? You’ll likely need to do so on social media. Here are tips that will help you do that and start to pitch more successfully, too.
Social Media & SEO
6 Takeaways From comScore’s 2017 Mobile App Report
August 28th, 2017 by Ian James WrightWith both Google and Facebook placing increasing value on the mobile experience, the era of focusing on “internet trends” may be over, while mobile trends have taken center stage—the internet is mobile now and vice versa. So how are smartphone users interacting with their devices and engaging with apps and websites?
Infographic: 5 Ways Brands Can Turn Instagram Audiences Into Content Heroes
August 25th, 2017 by Sophie MaerowitzSwipe, skip or scroll, audiences are increasingly dismissing advertisements on Instagram. Many users take to the platform primarily to promote their individual interests, and smart brands must think about how to give audiences the spotlight rather than the other way around. Here are five ways communicators can use the tactic to convert Instagram audiences into content heroes.
Mayweather or McGregor: Who Wins at Social Media?
August 23rd, 2017 by Atiqah Khamurudin, CupoNation SingaporeThe contest Saturday night between boxer Floyd Mayweather Jr. and mixed martial artist Conor McGregor is being called a fight, but really it’s an event. A PR event. The hype surrounding it has been tremendous. So, just for fun, which of these two athletic welterweights and social media heavyweights would you choose as your brand’s ambassador? We might have the answer.
How Airbnb Teamed Up With National Geographic for the Ultimate Eclipse Experience
August 21st, 2017 by Ian James WrightYou can’t always do it alone. To capitalize on a huge trend or event, sometimes your brand needs the perfect partner. Such is the case with the 2017 total solar eclipse. The ultimate eclipse experience involves traveling to an ideal location and learning about the cosmic phenomenon under expert guidance, and Airbnb and National Geographic realized that they could make this a reality by working as a team.
How BET Networks Taps Into Talent for Influencer Marketing
August 18th, 2017 by Samantha WoodInfluencer marketing can come in many shapes and sizes. Some companies utilize outside influencers, and some focus on employees. For Tatiana Holifield-Arthur, senior director of social media marketing strategy at BET Networks, influencer marketing means using its on-air talent to achieve a multiplier effect with the network’s huge following.
What the #Resistance Can Teach Brands About Twitter
August 17th, 2017 by Carmen Collins, CiscoIf you’ve forgotten the power of Twitter, or ever doubted it, we can look at examples from the #Resistance movement this week to find evidence of the platform’s might. In the wake of Charlottesville, here are four things brands should consider when determining how/if they should take a stance.
Grubhub’s Recipe for Summerlicious Content: Mix Data-Driven Stories With Trends and Shake Well
August 15th, 2017 by Seth ArensteinSimilar to a good newspaper or news site, a good content strategy is a combination of structure and spontaneity. We talked with Grubhub’s social media director Mallorie Rosenbluth to find out the brand’s recipe for creating such delicious content that’s both planned and spontaneous.
What You Missed at the Big 4 Social Media Conference
August 14th, 2017 by Jerry AsciertoDid you experience a sudden and sharp sense of FOMO last week? Then you should’ve been in San Francisco with PR News. An all-star lineup of speakers presented on topics ranging from SEO and Google Analytics to influencer marketing and Snapchat at the Big 4 Social Media Conference and Google for Communicators Boot Camp held at the San Francisco Grand Hyatt Aug. 9-10. Here’s a wrap-up of the two-day event, which showcased compelling video, top-notch speakers and networking opportunities galore.
3 Ways to Develop a Snapchat Presence
August 10th, 2017 by Jerry AsciertoMany brands still struggle with how best to build up a presence on Snapchat. The nature of Snapchat’s short-lived content can trick some communicators into thinking the planning they put into each snap should be just as brief. But a detailed strategy can be the key to making your snaps burn bright before they fade away.