Facebook wants to be your everything. Think about all the features that have been added since the days when you couldn’t do much more than post a status or picture: games, trending news, classified ads, fitness tracking, movie tickets, ride hailing, the list goes on. And now, the social media giant’s latest endeavors include food delivery and a LinkedIn-like resume feature.
Social Media & SEO
Does PR Have a Reputation Problem with the Media?
October 16th, 2017 by Diane SchwartzWhen Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz”… Continued
Twitter’s Leadership, Judgment Questioned as Rose McGowan’s Account Suspended
October 12th, 2017 by Ian James WrightTwitter just can’t seem to get a handle on its moderation issues. Rose McGowan is the latest to get caught up in Twitter’s uneven attempts to enforce civility. The actress’ account was temporarily suspended without an immediate explanation—and the eventual explanation from Twitter only raised more criticism.
Three Must-Haves for Effective Customer Emails
October 12th, 2017 by Elisabeth Deckon and Michelle Morris, Dodge CommunicationsSay what you will about the latest social platforms, email continues to be the old reliable when it comes to marketing. Email yielded a median ROI of 122%—more than four times higher than other marketing formats, including social media, direct mail and paid search—per a 2016 US marketers survey. On the other hand, most peoples’ inboxes are more crowded than a subway train during rush hour. The challenge is breaking through the noise. We provide three tips to help your marketing email rise above the din.
2 New Desktop-Based Social Media Tools to Try
October 11th, 2017 by Ian James WrightSocial media pros looking for ways to make their lives easier have some new options this week. Twitteriffic and Windowed offer users working on desktop or laptop more powerful and feature-laden experiences for Twitter and Instagram, respectively.
What ESPN’s Suspension of Jemele Hill Means for Your Brand’s Social Media Guidelines
October 11th, 2017 by Steve GoldsteinWe’re deep in month 10 of the Trump administration, and it’s playing out as expected. As it was during the 2016 election, public discourse continues to be bitter, divisive and full of rage, and it’s… Continued
Snapchat Rolls Out Context Cards, a New Marketing Feature, Escalating Its Battle With Instagram
October 10th, 2017 by Jerry AsciertoThe battle between Instagram and Snapchat for more users and marketing dollars continues its heated pace. This morning, Snapchat introduced a new marketing tool called Context Cards giving Snapchat users a way to get instant information about a business featured in a Snap. Meanwhile, Instagram announced a couple of new features in the last week, including an interactive polling sticker for Stories that closely resembles Snapchat’s third-party Polly feature.
3 Common Social Media and Site Measurement Mistakes
October 3rd, 2017 by Jerry AsciertoWhen measuring social media and website efforts, few metrics can be taken at face value. Every major platform has some form of native analytic tool, and Google Analytics provides a wealth of information on the factors that affect a website’s performance. But by accepting the numbers you’re given and not digging any deeper, metrics can mislead. Here are three common mistakes communicators can make by looking only at the tip of the metrics iceberg.
Snapchat and Toys ‘R’ Us Signal Renewed Interest in Augmented Reality for Brands
October 2nd, 2017 by Sophie MaerowitzWhile some communicators may argue augmented reality’s relevance to brands has faded along with Pokémon GO fervor, recent developments at Snap Inc. and Toys ‘R’ Us indicate otherwise. Both companies have unrolled augmented reality (AR) offerings that encourage audience interaction with their products and drive a surprise-and-delight factor with users.
Las Vegas Shooting: Locals Offer Help, Support
October 2nd, 2017 by Ian James WrightFacebook’s Crisis Response tool is facing its first sad test in the wake of the deadliest mass shooting in the history of the United States. A gunman fired into the crowd of a country music festival from the 32nd floor of the Mandalay Bay hotel, leaving more than 50 dead and more than 400 injured.