When Papa John’s blamed its declining sales on the issue of NFL players kneeling during the national anthem, many found the correlation hard to believe. DiGiorno Pizza saw the opportunity to call them out for it on Twitter and did not hold back, while Pizza Hut subtly thrust itself into the spotlight.
Social Media & SEO
Another Flap for Twitter After Trump Account Blackout
November 3rd, 2017 by Sophie MaerowitzA difficult week for Twitter continued with an 11-minute shutdown of President Trump’s Twitter account. What steps Twitter plans to take to prevent another hijacking of the most influential Twitter account in the U.S. remain to be seen.
What Do Two Pizzas, Blue Cars and a Dented Universe Have in Common? You Know If You’re an Innovator
October 30th, 2017 by Diane SchwartzThat idea you have, which everyone is calling crazy and couldn’t possibly work: well, it probably won’t work. But you should try it anyway. Such was the advice of Guy Kawasaki (pictured), venture capitalist and… Continued
Twitter Ads to Become More Transparent (Especially Political Ads)
October 25th, 2017 by Ian James WrightEvery user will be able to see all ads currently running on Twitter, how long they’ve been running and associated creative, and for political ads, additional information about the advertiser and the amount of money they’ve spent. Ads that do not specifically endorse a candidate for election but instead concentrate on issues are up in the air.
Snap, Inc. Hit With Layoffs Amid Spectacles Debacle
October 24th, 2017 by Jerry AsciertoSnap, Inc. may have miscalculated when it rolled out Spectacles last November, with hundreds of thousands of unsold glasses now sitting in warehouses. The news comes fresh on the heels of another round of layoffs at the firm, with 18 people dismissed from its recruiting division last week, a month after CEO Evan Spiegel said in an internal email that the company would hire at a slower rate, and that its leaders would have to make “hard decisions” about their teams in 2018.
8 Days Later, #MeToo Movement Expands Well Beyond Entertainment Industry
October 23rd, 2017 by Samantha WoodIn the eight days since actress Alyssa Milano’s original tweet, the #MeToo movement has brought to light the presence of sexual harassment and assault in many industries and there seems to be no end in sight. With the issue affecting so many women, it’s hard to know which industries or companies will be highlighted next or if any will remain untouched.
6 Steps to Take if Your Brand’s in a Social Media Nightmare
October 20th, 2017 by Kelly Dye, Everywhere AgencyYour nightmare has come true, except this time you didn’t show up to school naked. Instead, your company tweeted out something that was wrong, worse than wrong, bad, and worse than that—the whole world decided to notice. So, what do you do when your brand totally screws up in public? Here are six ways to help you wake up from the nightmare.
IBM’s 5 Questions to Ask Before Approaching Social Customer Care
October 19th, 2017 by Samantha WoodSocial media has opened a new frontier in customer service, allowing communicators to find and respond directly to customers in real time. But it has also made customer service something of a spectator sport. Speaking at PR News’ Digital PR & Marketing Summit in Miami, Brandi Boatner, social & influencer communications lead at IBM, shared a few critical questions to ask to determine whether social customer care is right for your brand.
7 Best Practices for Listening and Engagement on Twitter
October 18th, 2017 by Ian James WrightIt takes more time to engage thoughtfully than it does to schedule a few tweets and call it a day, but it’s a solid investment. If you’re going to commit to using Twitter to really build your brand, Adam Snyder of MUFG (Mitsubishi UFJ Financial Group) has some advice for you.
Twitter’s New Video Ad Format Looks to Up Clickthrough Rates
October 17th, 2017 by Ian James WrightTwitter announced the new Video Website Card Oct. 17, an ad format that “combines the power of video with the ability to drive users back to a site to learn more or take action in the moment.” In basic terms, it’s an auto-playing video that, if a viewer taps to learn more, anchors to the top of the screen and continues playing while a website loads below.