Social Media & SEO

Here’s a primer on the new Facebook features that take awareness building and interacting with users to another level.

Making informed decisions on time and resource allocation for social media will lead to more PR success—and fewer headaches.

Mobile phone users spend about twice their time on Facebook compared to Twitter—and they also watch a lot of video.

Seamless social integration with live events builds anticipation before an event, deepens the event experience itself and extends the lifespan of an event beyond its calendar date.

Pinehurst Resort’s No. 2 golf course went through much-needed physical and PR makeovers, resulting in a bunker full of media coverage and an uptick in resort bookings.

Members of the PR News Corporate PR Council discuss the PR issues that give them the most sleepless nights. Tops on the list: the unpredictability of social media.

Here’s what you need to know to leverage the hottest social media platform around for your brand.

Pinterest has grabbed the interest of PR pros, but not every brand should pin its hopes on the hot, new social platform.

YouTube has become the brand storytelling platform for the next generation, and communicators need cutting-edge strategies to drive greater video success.

We know how busy you are as a PR professional, which is exactly why we’re asking you to take this quick survey asking you how you spend your typical day. We want to make PR… Continued