New research confirms the notion of tailoring the audience’s needs before your brand’s, while communicating positive messages.
Social Media & SEO
As Masters of Earned Media, PR Pros Make for Natural Digital Storytellers
March 15th, 2013 by Steve GoldsteinRishad Tobaccowala saw the future of digital while many communicators were still making the transition from AOL to their Yahoo email accounts—let alone gmail. This pioneer in digital marketing was on the vanguard of the… Continued
The Biggest PR Trends from 2013 SXSW
March 15th, 2013 by Bill MiltenbergMelissa Todisco, VP at Hunter PR, provided PR News with some boots-on-the-ground coverage from this year’s gathering in Austin.
Why I Didn’t Ignore Your PR Pitch
March 15th, 2013 by Diane SchwartzThe commonly used word “pitch” can be a disservice to the PR trade. Pitching a story to a reporter assumes there’s a catcher (often there is no one on the other end to receive it… Continued
Pinterest Answers PR Pros’ Prayers With Offer of Analytics
March 12th, 2013 by Bill MiltenbergPinterest’s new Web Analytics gives website site owners insights into how people are interacting with pins that originate from their sites.
#SMW13 New York: 6 Tips to Social Media Success
March 12th, 2013 by Melissa BarattaAt Social Media Week New York, experts from a variety of industries to discuss lessons learned from Hurricane Sandy and best practices for social media campaigns in 2013.
Lack of Localization Impedes Communications Campaigns
March 8th, 2013 by Bill MiltenbergLocalization is becoming increasingly vital to business success but few communicators are set up to achieve this aim.
9 Tips To Enhance Your Content Marketing
March 8th, 2013 by Bill MiltenbergAs communicators, we are all doing content marketing now—here’s how to do it better.
What Facebook’s Newest News Feed Means for PR Pros
March 7th, 2013 by Bill MiltenbergFacebook’s altered its News Feed Thursday, making images bigger and standardizing the feed across mobile devices and desktop computers.
9 Ways to Maximize Your Brand’s Efforts on Twitter
March 6th, 2013 by Bill MiltenbergAt PR News’ Feb. 27 Digital PR Summit in San Francisco, Hilton’s Chris Brooks and Jessica Henry of Not for Sale presented nine ways to make your brand a must-follow on Twitter.