Social Media & SEO

While the top social platforms remain firmly in orbit, there are a number of up-and-coming networks to keep your telescope trained on.

Former journalist David Sommers explains that PR pros must add value to reporters via social media.

  Today’s the big day. It’s time to fall in love or show your love. Here are three ways to tip Valentine’s Day in the favor of your brand. Put yourself in the shoes of… Continued

Not known for their love of all things social, CEOs predict that within the next five years social media will be a top way to engage with customers.

Here’s a solid process that allows you to move beyond measuring outputs to truly demonstrating business ROI.

The National Labor Relations Board has told some big brands to scale back on policy language that limits what employees can say online about work.

With marketers planning to go on a Big Data spending spree in 2013. PR execs should leverage its own version of Big Data–social media metrics.

Facebook allows consumers to help shape a brand’s narrative. What could be better than that?

Here are the Twitter trends and strategies you’ll need to know about to make a social impact in 2013.

And as 2013 kicks into high gear, measuring the effectiveness of media relations has never been so daunting—yet exciting—to PR pros.