Video is decidedly the most engaging content on the Web. With that in mind, there are many challenges and opportunities at stake for PR pros looking to leverage the medium. Tim Baker, vice president of digital strategy for MWW Group offers tips and tricks for the PR pro looking to master video content.
Social Media & SEO
Firing of Zimmer Doesn’t Exactly Suit a Social Media Age
June 25th, 2013 by Matthew SchwartzIn abruptly firing Men’s Wearhouse founder and executive chairman George Zimmer, the men’s clothing company has sent a few messages to the marketplace, none of which are likely to help the brand’s reputation or its PR efforts.
Key Elements to an Excellent Content Marketing Strategy
June 24th, 2013 by Lucia DavisContent marketing is an essential skill in the PR professional’s tool kit. From Red Bull’s “extreme content marketing” to Old Spice’s numerous viral videos about the way a man should smell, content marketing is a superb way to define your brand’s personality, engage consumers and even garner media coverage. But where should you start?
How to Avoid Talking to Yourself on Facebook
June 21st, 2013 by Steve GoldsteinMorgan McLintic, executive vice president of LEWIS PR and PR News Next Practices Annual Conference presenter, weighs in on Instagram video and what it takes to grow a community on Facebook.
No Heat Loss: 5 Steps to Keep Momentum After the Big Game
June 21st, 2013 by Steve GoldsteinThe Miami Heat beat the San Antonio Spurs last night in dramatic fashion to claim its second consecutive NBA championship, and increased global awareness of the towering image of star LeBron James first, and its own team brand second. That’s a lot of No. 6 jerseys and, ultimately, boosts in CPMs for Heat games on TV.
Facebook Rolls Out Instagram Video
June 21st, 2013 by Caysey WeltonFacebook on Thursday introduced video for Instagram, which the company acquired last year for $1 billion. While the announcement came as little surprise to reporters and bloggers following the story, it has left PR pros scratching their heads wondering how to leverage the social platform’s latest feature.
Video Pick: Maxipad’s Hilarious Response to Facebook Comment
June 21st, 2013 by Lucia DavisFor this week’s video pick, PR News chose “Bodyform Responds :: The Truth.” In the spot, Maxipad’s fictional CEO Caroline Williams addresses a man named Richard Neill who penned a tongue-in-cheek Facebook rant decrying the brand’s false depiction of a woman’s “wonderful time of the month.”
How to Avoid the Stink in Your Storytelling
June 20th, 2013 by Diane SchwartzMy son Max tells very long stories that veer in curious directions. By the time he’s nearing the point, he forgets the ending. It’s rather cute and endearing – he is, after all, only 12… Continued
As Content Marketing Moves Into the Mainstream, Communicators Take a New Look at Paid Media
June 18th, 2013 by Matthew SchwartzPublic relations executives must step up their efforts to integrate paid media into their overall communications strategy, according to Leslie Campisi, managing director, United States, for Hotwire PR.
4 Pillars of Content Marketing for PR Pros
June 18th, 2013 by Lucia DavisReal-world examples of content marketing took center stage at PR News’ Content Marketing Boot Camp. An opening session of the conference, which is taking place at The Yale Club in New York City, featured a discussion about some of the most effective content marketing strategies.