Women are being told to “lean in” to advance their careers; others are encouraged to lean out. I’ve got some advice that’s gender-neutral and is in response to a troublesome trend permeating society, from business… Continued
Social Media & SEO
Klout Loses Clout Thanks to Shortsighted Tweet
August 30th, 2013 by Caysey WeltonSocial media ranking tool, Klout, is in hot water over a tasteless tweet.
When the Picture Doesn’t Match the Story
August 28th, 2013 by Tony SilberIn the tech world, one of the iconic moments of the 1990s was when Steve Jobs returned to Apple in 1997. He went to Macworld and gave one of his best speeches, during which he… Continued
Video is Still Not a Big Enough Part of PR (Infographic)
August 28th, 2013 by Caysey WeltonMost PR pros (79%) agree that video is not being used nearly enough when it comes to content. However, according to a recent survey conducted by PR News and PR Newswire, that will change in 2014.
Back to School: 3 Crucial Skills to Master Today
August 28th, 2013 by Lucia DavisWith the fall season just around the corner, now is the perfect time to refresh your public relations toolkit. Here are three essential skills communication professionals need to thrive in the coming year.
3 Tips You Should Already Know to Create Better Vines
August 26th, 2013 by Caysey WeltonWith 40 million users now signed up, Vine has become a household name. Six seconds may not seem like enough time to create a captivating narrative, but Vine has proven otherwise.
Many Brands Fail to Heed Social Media During a Crisis; Your CSR Efforts Can Go Straight to the Bottom Line
August 26th, 2013 by PRNEWSMore than half (57%) of companies are not using social media as a communications channel during a crisis, according to the latest Business Continuity Insight Survey by PwC.
Arguing PR’s Case for Owning Social Media
August 26th, 2013 by Anne GreenThe social land grab that started like a California gold rush has morphed into a long-term battle over digital manifest destiny.
The Surprising Ways PR Compensation Is Not Keeping Up With Emerging Skillsets
August 23rd, 2013 by Matthew SchwartzPR pros now spend a lot of their time navigating the social media terrain. They post tweets, distribute pictures on Instagram and create six-second video clips for Vine. Whew. While those skills certainly hold value for communicators, they may not be the essential element for career advancement.
3 Things You Might Not Know About Foursquare, But Should
August 22nd, 2013 by Caysey WeltonFoursquare is undergoing a transformation from a social gamification network to a hyper-local information hub. And its new strategy to integrate crowdsourcing should make the transition much easier for the company.