Social Media & SEO

Buckle up. Change in the PR field has been accelerating at a rapid clip in the last several years and 2014 will be no exception. As PR moves closer and closer to the core of strategic marketing, C-level managers increasingly expect PR pros to demonstrate their value and align communications with the organization’s overall goals and objectives, financial and otherwise.

Used properly, social-media platforms can be extremely efficient at uncovering trends, discovering influencers, tracking coverage and building a brand, all things that PR is accountable for. But it takes time to use social media well.

Google Catalog. Google Wave. Google Answers. They’re all part of the Google graveyard, online platforms that the Web giant rolled out in the last several years but ultimately shutdown. However, Google+, which launched in 2011, has been a raging success, now ranking as the second-largest social networking site in the world after Facebook. So how can PR folks leverage Google+?

Millennials are a much sought-after demo by communicators, but they’re not an easy bunch to nail down. In 2008 and 2012, the Obama presidential campaign wisely targeted Millennials (born between the early 1980s and the… Continued

Facebook is making some changes to its News Feed algorithms that aim to delivery “high-quality” content to users based on consumption behaviors.

Use key SEO tips to get your brand to the front of the pack on the biggest online shopping day of the year.

As a communications professional you have one primary goal—communicating your message.

The babies just keep on coming. More than a few states in America are experiencing baby booms.

Just 15% of Americans believe that digital technology has complicated their lives while 87% said that frustrations with usability on the Web and mobile devices have created negative perceptions about brands.

Here’s how to create an informative, well-written, and shareable press release that cuts through the clutter and reaches media and consumers.