Social Media & SEO

To stand out on YouTube, stop thinking of it as a video repository. Start thinking like the people who make their living from YouTube. This means finding an approach to producing video content on a regular basis, designing video to take advantage of YouTube features and building subscribers.

As with the battle for the kingdom of Westeros, the contest for which social media network will dominate is far from certain.

These days there are few PR and marketing campaigns that don’t include blogs one way or another, whether it’s pitching influential bloggers who cover your market, producing blogs in-house to get the message out, or both.

Hostess Cupcakes plays ball and Land Bryant thumbs its nose at Victoria’s Secret.

If you want to encourage people to read your email messages consistently and stay dedicated to your social channels, without bolting and never returning, the remedy seems fairly straightforward.

Likes, retweets, followers, replies and comments are the surest sign of a vibrant social media presence. But what happens when engagement takes a turn for the worse, when a post is met with criticism, when a reply to criticism is met with additional criticism, again and again?

Here are some tips for telling your brand’s story and building a community on Pinterest, one of the most popular social media networks out there.

Lane Bryant’s campaign provide a few takeaways for communicators, foremost among them the importance of creating a unique, albeit accessible hashtag.

Telecom companies are looking for a new lifeline on their social channels. Social media engagement in the telecom sector grew just 1 percent, from January 1-March 15, compared with the same period in 2014, according to an exclusive study by social media analytics company Shareablee.

This infographic demonstrates in a few simple steps how to get your brand set up on Instagram.