The travel industry is faring better when it comes to engaging consumers via social channels.
Social Media & SEO
8 PR Lessons from SXSW 2015
March 16th, 2015 by Bob PearsonHere are four key trends related to innovation and four pearls of wisdom from leading professionals that emerged at SXSW.
Instagram Pulls Ahead By Focusing on Emotion
March 16th, 2015 by PRNEWSDue to faster-than-expected growth in users in 2014, up 60 percent, Instagram surpassed Twitter to become the second-largest social network in the U.S. last year, eMarketer s aid earlier this month.
How is Your Online Video Developing as a PR Tool?
March 16th, 2015 by PRNEWSA few ways to focus on your audience.
The Week in PR—March 16, 2015
March 16th, 2015 by PRNEWSApple sends Dick Tracy a thank-you note, a new crisis for Hillary Clinton and Wendy’s takes an interesting brand journey.
SXSW Interactive: 7 Trends for PR Pros to Watch
March 13th, 2015 by Brian GreeneSXSW Interactive returns for its 22nd year to Austin, Texas this week. This year’s festival is sure to offer up plenty of interesting and inspiring content for PR pros, with presentations and panels covering branding and marketing, content and distribution, the future of tech and emerging workforce trends.
Infographic: The State of the Media in 2015
March 12th, 2015 by Brian GreeneNew social and digital trends have done away with traditional models and fundamentally changed the way PR interacts with the media and the public. Cision’s “The State of the Media 2015 Report” examines traditional and social media in 2014 as well as the rise of mobile, video and new media entrepreneurs.
Careful When You ‘Embrace the Hate’
March 12th, 2015 by Matthew SchwartzIn an episode of The Simpsons, titled “Simpson Tide” (1998), Homer joins the Naval Reserve (don’t ask). During orientation Homer’s drill sergeant gives him the business. He gets in his grill, and barks, “I don’t… Continued
#PowerOfPR: 6 Tips for Measuring Your Social Media Data
March 11th, 2015 by Brian GreeneTo help integrate social data into your measurement strategy, here are 6 tips PR professionals should keep in mind.
Boren and Bullhorn Send Clear Message to Oklahoma SAE Chapter
March 10th, 2015 by Steve GoldsteinIn this case, the top leader of an organization proved himself up to the task of being the face and voice in a crisis response across all channels. This is just the beginning of response that will likely occupy the rest of David Boren’s tenure as president of the University of Oklahoma.