Social Media & SEO

We asked several PR pros for tips on approaching social media measurement as well as how to measure competitors’ campaigns and apply lessons learned to your own work.

The killing of Cecil the Lion propelled PETA to the top spot on Twitter and Instagram, with celebs’ reactions receiving the most traction.

Today, good management of a crisis means avoiding being named the “Most Hated Person in the World.”

Nissan and its agency partner TBWA saw an opening for a clever campaign when Ferrari issued a cease and desist to musician and automotive enthusiast Deadmau5, who had given his Ferrari 458 Italia a custom meme-inspired makeover.

We asked our social media followers just what the hardest thing about PR is for them. And we got back some good answers. Perhaps you can recognize your own pain points on this list.

Another Twitter change debuted on Tuesday, Oct. 6, at 12:01 a.m.—“Moments,” a pastiche of videos, tweets and photos of trending stories and events.

There is still time for social media communicators to prepare for Facebook’s imminent “Dislike” button.

Even though it’s a cliché at this point, the importance of visual storytelling cannot be understated. The truth of that statement becomes more evident when you throw social media into the mix.

As companies turn increasingly to Instagram to develop their brand, it’s essential to tap into this platform’s powerful scene of social media influencers.

Ditch the hard sell in favor of supplying top-quality content. Serve the community and they’ll return the favor by helping you achieve your business goals.