Social Media & SEO

Search the term “hires a PR firm” on any given day and you’ll find a fresh news story about a company hiring a PR firm to handle a crisis. Shocking news! Stop the presses! How… Continued

Plenty of executives know Instagram. Many probably use it to view pictures of celebrities, athletes and perhaps members of their family. Fewer realize its potential for business.

It’s becoming a popular refrain, but here it is again: Video continues to drive most social media activity.

Avoid worrying too much about financials and concentrate instead on how Snapchat can help you boost your brand, especially with the younger set.

Subway acted fast in responding to the latest development in a criminal case against the brand’s most familiar face.

Was Tinder’s tweet storm a planned PR stunt? Or was it an emotionally devoted, yet slightly unhinged employee?

You can improve the effectiveness, reach and impact of your press releases by following these 8 simple steps.

Move over, Facebook? Snapchat says users now send at least 700 million photos and videos per day via the ephemeral-messaging service.

Engagement on video posts outpaced the growth of video content, up 163 percent in the first half of the year compared with the same period in 2014, according to an exclusive study conducted by Shareablee on behalf of PR News.

With Facebook leading the pack, social media channels are fast moving to a pay-for-play model. Yet nearly half of communicators surveyed by PR News are foregoing purchasing Facebook’s paid media offers.