As with the battle for the kingdom of Westeros, the contest for which social media network will dominate is far from certain.
Social Media & SEO
4 Tips for Brand Blogging
April 13th, 2015 by Matthew SchwartzThese days there are few PR and marketing campaigns that don’t include blogs one way or another, whether it’s pitching influential bloggers who cover your market, producing blogs in-house to get the message out, or both.
The Week in PR
April 13th, 2015 by PRNEWSHostess Cupcakes plays ball and Land Bryant thumbs its nose at Victoria’s Secret.
Why People Abandon Your Social Platforms
April 13th, 2015 by PRNEWSIf you want to encourage people to read your email messages consistently and stay dedicated to your social channels, without bolting and never returning, the remedy seems fairly straightforward.
Confronting the Critics Online
April 13th, 2015 by Jim CollLikes, retweets, followers, replies and comments are the surest sign of a vibrant social media presence. But what happens when engagement takes a turn for the worse, when a post is met with criticism, when a reply to criticism is met with additional criticism, again and again?
6 Pinterest Tips for Telling Your Brand’s Story
April 8th, 2015 by Richard BrownellHere are some tips for telling your brand’s story and building a community on Pinterest, one of the most popular social media networks out there.
Lane Bryant’s #ImNoAngel Campaign Takes On Victoria’s Secret
April 8th, 2015 by Matthew SchwartzLane Bryant’s campaign provide a few takeaways for communicators, foremost among them the importance of creating a unique, albeit accessible hashtag.
Telecoms Use Promos to Grow Social, Biz
April 6th, 2015 by PR News EditorsTelecom companies are looking for a new lifeline on their social channels. Social media engagement in the telecom sector grew just 1 percent, from January 1-March 15, compared with the same period in 2014, according to an exclusive study by social media analytics company Shareablee.
How to Get Your Brand Started on Instagram [Infographic]
April 1st, 2015 by Richard BrownellThis infographic demonstrates in a few simple steps how to get your brand set up on Instagram.
6 April Fools’ Day Pranks From Brands That Actually Have a Sense of Humor
April 1st, 2015 by Steve GoldsteinSome brands put effort into being funny and seem to have decent comedic chops. Here is what six of them did for this April’s Fools Day.