Blogging is a vital resource for brands looking to expand their audience. It helps acquire new customers and it can establish you as an industry leader.
Social Media & SEO
How Google+ Just Became a Lot More Like Pinterest
May 5th, 2015 by Brian GreeneGoogle+ announced a major change to its platform on Monday with the introduction of “Collections.” The new feature will provide users with a way to group bunches of posts together by topic. If you’re a Pinterest user, this idea may sound familiar.
4 PR Takeaways From Carly Fiorina’s Campaign Announcement
May 4th, 2015 by Matthew SchwartzFiorina, who has never held public office, is a long shot for the White House. Nevertheless, the launch of her presidential candidacy provides a few takeaways for communicators on how to deliver a sharp message.
7 Tumblr Do’s and Don’ts
May 4th, 2015 by Steve GoldsteinAt PR News’ May 19 webinar on Tumblr, Allan Gungormez of Transamerica and Dayna Johantgen of Lucky Charms will talk about how their brands launched their Tumblr blogs, and the visually inspired duo behind Mr. GIF will show attendees how to conceive of and craft GIFs for their Tumblr blogs.
Bolt Visual Storytelling to Your Social Platforms
May 4th, 2015 by PRNEWSInk-on-paper isn’t going away any time soon (well, not too soon). But tomorrow’s decision-makers have been conditioned on social media and visual storytelling, so expect those mediums to converge.
CPG Companies Raise Awareness by Packaging Products With Social Media
May 4th, 2015 by PRNEWSThe CPG category grew 43 percent in the first quarter, compared with the same period in 2014, according to social media analytics company Shareablee. Photo- and video-sharing site Instagram was the main beneficiary.
How CVS Health and Its Agency Maximized a Hashtag’s Buzz
May 1st, 2015 by Mark RenfreeTwitter is all about the hashtag. Everyone wants a new hashtag to trend high, but wanting and doing are two different things.
PR Agency Pros and the Cure for In-House Anxiety
April 30th, 2015 by Steve GoldsteinIn-house PR practitioners don’t have it easy, in general. Sometimes they have to deal with a lack of understanding and appreciation for the work they do. (Did I say sometimes?) Sometimes they get recognized internally… Continued
To Be Human in PR. That Is the Quest.
April 28th, 2015 by Diane SchwartzI was in high school when my Home Economics teacher disclosed that Betty Crocker was not a real person but was a device to personalize the brand. For this naive Jewish girl in Baltimore, it… Continued
7 Tips for Using Social Media in a Brand Crisis
April 27th, 2015 by Richard BrownellEngaging the public on social media is one of the most effective—and dangerous—ways of handling a brand crisis. It can reach around the world in a heartbeat and it offers you a greater degree of control over your message than traditional media, provided you use it correctly.