Social Media & SEO

Blogging is a vital resource for brands looking to expand their audience. It helps acquire new customers and it can establish you as an industry leader.

Google+ announced a major change to its platform on Monday with the introduction of “Collections.” The new feature will provide users with a way to group bunches of posts together by topic. If you’re a Pinterest user, this idea may sound familiar.

Fiorina, who has never held public office, is a long shot for the White House. Nevertheless, the launch of her presidential candidacy provides a few takeaways for communicators on how to deliver a sharp message.

At PR News’ May 19 webinar on Tumblr, Allan Gungormez of Transamerica and Dayna Johantgen of Lucky Charms will talk about how their brands launched their Tumblr blogs, and the visually inspired duo behind Mr. GIF will show attendees how to conceive of and craft GIFs for their Tumblr blogs.

Ink-on-paper isn’t going away any time soon (well, not too soon). But tomorrow’s decision-makers have been conditioned on social media and visual storytelling, so expect those mediums to converge.

The CPG category grew 43 percent in the first quarter, compared with the same period in 2014, according to social media analytics company Shareablee. Photo- and video-sharing site Instagram was the main beneficiary.

Twitter is all about the hashtag. Everyone wants a new hashtag to trend high, but wanting and doing are two different things.

In-house PR practitioners don’t have it easy, in general. Sometimes they have to deal with a lack of understanding and appreciation for the work they do. (Did I say sometimes?) Sometimes they get recognized internally… Continued

I was in high school when my Home Economics teacher disclosed that Betty Crocker was not a real person but was a device to personalize the brand. For this naive Jewish girl in Baltimore, it… Continued

Engaging the public on social media is one of the most effective—and dangerous—ways of handling a brand crisis. It can reach around the world in a heartbeat and it offers you a greater degree of control over your message than traditional media, provided you use it correctly.