In this excerpt from PR News’ Book of Crisis Management Strategies & Tactics, Vol. 8, Ann Marie van den Hurk lists six recommendations for integrating social media into every crisis scenario your brand or client might face.
Social Media & SEO
5 Tips to Launch an Electrifying Corporate Narrative
November 2nd, 2015 by Mark RenfreeNo matter what format is used to tell a tale, any story lacking a strong narrative is sure to fail.
Facebook Video Posts Drive 1,109% Growth in Engagement for Snickers
November 2nd, 2015 by PRNEWSWith the holidays upcoming we asked Shareablee to look at the consumer goods industry’s social engagement.
6 Rules to Live by When a Social Media Meltdown Threatens Your Brand
November 2nd, 2015 by BY ANN MARIE van den HURK, PRINCIPAL, MIND THE GAP PUBLIC RELATIONSSocial media is like a megaphone. It can broadcast the good, and it can turn whispers of discontent into yells that millions can hear.
6 Steps to Creating Compelling Video Content for Your Brand
October 30th, 2015 by Richard BrownellHere are some thoughts to consider when starting a video project from scratch.
4 Social Components of the CMO’s Toolkit
October 29th, 2015 by Will McInnesSocial is often overlooked as an important marketing tool, but it can help generate tremendous brand influence in the marketplace.
3 Must-Haves in Twitter’s “Brand Hub” For PR Pros
October 29th, 2015 by Mark RenfreeThe Brand Hub looks to give brands a more detailed analysis of Twitter impressions with a focus on tracking conversations across the platform in a few different ways.
4 Iconic Campaigns Inducted Into PR News’ Platinum Hall of Fame
October 27th, 2015 by Mark RenfreeIn the six years that PR News has inducted honorees into its Hall of Fame as part of the Platinum PR Awards, only the most iconic and time-tested campaigns have made the cut.
2015 Agency Elite Awards: Nonprofit/Association
October 27th, 2015 by Mark RenfreeWinner: Coburn Communication—AARP: Boomers@50+ Initiative As the youngest members of the influential Boomer generation turned 50 in 2014, Coburn Communication worked closely with AARP to devise a strategic media relations and social campaign to publicize… Continued
Marketing-PR Collaboration Tops the List of Most Important New Direction for 2016 Success
October 27th, 2015 by Diane SchwartzWhat happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog. At the Oct. 26 Platinum PR Awards Luncheon in NYC, PR News honored the top PR campaigns of the past […]