Research & Whitepapers

A new Bitly study shows that links posted on YouTube have the longest social media half-life.

A new Bitly study shows that links posted on YouTube have the longest social media half-life.

A May 2012 IBM study found that CEOs believe social media will push past Web sites and call centers for customer engagement within the next five years.

A May 2012 IBM study found that CEOs believe social media will push past Web sites and call centers for customer engagement within the next five years.

Findings of the PR News/Cision Social Media Survey show that while social media is becoming a major component in engaging with journalists, the ubiquitous use of e-mail to pitch press releases is preventing a total social takeover.

Americans have become more thrifty and determined as a result of the recent economic downturn, but remain worried about recovering completely.

Americans have become more thrifty and determined as a result of the recent economic downturn, but remain worried about recovering completely.

Corporate communicators are always looking for media coverage for its CEOs, but in the case of former Yahoo leaders Bartz and Thompson, negative coverage can be deadly in a crisis.

While its an employer’s market out there, opportunities for rewarding communications jobs abound—if you have the right mindset.

While its an employer’s market out there, opportunities for rewarding communications jobs abound—if you have the right mindset.