Research & Whitepapers

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Quick Study: Articulation Of Brand Positioning; Agency Growth; Consumer-Generated Media; Word-Of-Mouth Marketing

February 12th, 2007 by

I Know What It Is – I Just Can’t Say It A new strategic leadership study from Louws Management Corporation reveals some unsettling news: While the majority of the 711 advertising and marketing professionals surveyed… Continued

Quick Study: Appealing To Youth; Engaging Workers; The Job Market

October 9th, 2006 by

Reaching Collegiate Consumers According to the 2006 Alloy College Explorer Study from Harris Interactive, college students are a target market that’s constantly on the move, and they are most efficiently reached by mobile technology. According… Continued