Research & Whitepapers

O’Dwyer’s latest agency research shows that Edelman, APCO Worldwide and Waggener Edstrom were the three agencies with the biggest nets fees in 2011.

O’Dwyer’s latest agency research shows that Edelman, APCO Worldwide and Waggener Edstrom were the three agencies with the biggest nets fees in 2011.

Corporate communicators are always looking for media coverage for its CEOs, but in the case of former Yahoo leaders Bartz and Thompson, negative coverage can be deadly in a crisis.

"Liking" a brand on Facebook should be the start of a relationship between a consumer and a brand, not the end of a courtship.

"Liking" a brand on Facebook should be the start of a relationship between a consumer and a brand, not the end of a courtship.

Visitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca.

Visitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca.

New Harvard research indicates that sharing one’s own opinions and attitudes on social networks taps into the brain’s pleasure center.

New Harvard research indicates that sharing one’s own opinions and attitudes on social networks taps into the brain’s pleasure center.

Of the top 100 corporate brands, Coca-Cola has reigned above all others since 2008 in market reputation and awareness, and retail brands like J.C. Penney and Kohl’s have improved since 2010.