Reputation

As Washington continues to evolve, corporate communications officers must take a holistic approach to reputation management, considering public affairs within their broader strategic operations.

We’ve seen a trend over the last year of brands finding themselves in boiling water. So how can a brand get up, dust themselves off, and most importantly, maintain its customers’ trust?

Our author provides tips on how to include TikTok in crisis mitigation, social listening and thought leadership components of communications campaigns.

The latest COVID vaccine communication, unsavory 9/11 promotions and another NFL diversity blunder caught our attention for this week’s PR Roundup. 

Employees voicing thoughts and opinions about their companies online can be a great source of information and create opportunity for dialogue, but it is also an important reputation management channel that requires monitoring and engagement.

Recently, a heated, expletive-laden altercation between David Portnoy and Charlie Redd, the owner of Dragon Pizza in Somerville, Massachusetts, took the internet by storm. Portnoy’s “no bad press” mantra appears to have had an unforeseen positive impact on the pizzeria – despite the embarrassing behavior of both men involved.

Today, between the speed of the news cycle, the polarization of the populace on big issues, and a generation of consumers who, thanks to social media, are much more aware of environmental and human right abuses, trying to fix a bad reputation with a good charm offensive won’t work.

There is a real need to be more thoughtful about thought leadership. Here, our author discusses three things you can do to increase your position.

In order to regain student trust, colleges need to take steps to ensure that the admissions process is fair and transparent.

Successful companies understand the value of connecting purpose with reputation, and in doing so, bigger corporations have streamlined their CSR and philanthropic efforts to concentrate on areas they believe are aligned to their corporate mission, brand values and employee/consumer interest.