To counter job cuts, Matt Rizzetta of North 6th Agency urges fellow CEOs to take a 50 percent pay cut
Reputation
Employees Demand Clear Communication on Paid Leave
March 16th, 2020 by Nicole SchumanOver the weekend, brands sent a wave of communications to customers—via email, social media, and the mainstream media—around closing up brick-and-mortar shops as government leaders attempt to halt the spread of COVID-19.
Brands Do Good in Face of Economic Morass
March 13th, 2020 by Seth ArensteinSome brands are stepping up, others are standing pat, at least for the moment.
Pulling the Plug on Programmatic During Crisis
March 12th, 2020 by Nicole SchumanOne of the most important tactics in crisis communication strategy is reading your audience.
APCO: Americans United, Divided on Virus
March 11th, 2020 by Seth ArensteinWhen the coronavirus odyssey began taking hold in the U.S., guidance to PR pros was relatively simple.
Group Urges ‘Fact-Based’ Travel with Few Facts
March 11th, 2020 by Seth ArensteinThe impact coronavirus could have on commerce and travel is clear
Practice Cyber Hygiene in Your Home Office
March 10th, 2020 by Seth ArensteinMany PR pros, like those in other sectors, will consider home their office next week as the virus spreads.
To Go or Not to Go to Big Events
March 10th, 2020 by Seth ArensteinYou have a business trip. Should you stay or should you go? How about an event? Cancel it or allow it to go ahead?
IPR Postpones Bridge, Nixes Virtual Conference
March 10th, 2020 by Seth ArensteinThe Institute for Public Relations postponed its annual conference in Washington, D.C.
LinkedIn Group Provides Information for Communicators
March 10th, 2020 by Nicole SchumanCommunicating about Coronavirus (COVID-19) is a LinkedIn group for PR and communications professionals to share tactics and strategies around the virus.