During the winter and summer holidays the PR department of a big pharma company sends employees a note about the company’s views on issues that might arise during conversations with friends and family at social gatherings. With so many negative stories swirling around the health and pharmaceutical sector and 80% of people believing pharma puts profits ahead… Continued
The post Ethics and PR Do Mix, But It’s Up to PR to Tell That Story appeared first on PR News Blog.
During the winter and summer holidays the PR department of a big pharma company sends employees a note about the company’s views on issues that might arise during conversations with friends and family at social gatherings. With… Continued
At a time when PR pros are taken to be spinners, flacks and other relatively ineffective communicators, it is imperative to double down on truth telling. Pete Janhunen relays a story that illustrates this lesson and urges young people coming into the business to hold to the highest standards.
Whom do you trust? That’s become a bigger question in the fake news era for reporters. The PR practitioner plays a vital role building a relationship between brand experts and the media. The expectation is not that the media automatically will include our brand in an essay, but based on our relationship journalists should know they can trust us and those we put forward as resources.
We can all agree that food is an important part of our lives. So when the CEO of one of the fastest-growing startups issues a memo proclaiming that it will no longer serve meat at corporate functions or reimburse employees on expense accounts for meaty meals, the business world took note. Stomachs growled and the haters started to hate.
“First we eat, then we do everything else,” the preeminent American food writer M.F.K. Fisher once proclaimed. We can all agree that food is an important part of our lives. So when the CEO of one of the fastest-growing startups issues a memo proclaiming that it will no longer serve meat at corporate functions or… Continued
The post The Meat of the Story for Communicators in WeWork’s Bold Vegetarian Policy appeared first on PR News Blog.
“First we eat, then we do everything else,” the preeminent American food writer M.F.K. Fisher once proclaimed. We can all agree that food is an important part of our lives. So when the CEO of… Continued
“First we eat, then we do everything else,” the preeminent American food writer M.F.K. Fisher once proclaimed. We can all agree that food is an important part of our lives. So when the CEO of one of the fastest-growing startups issues a memo proclaiming that it will no longer serve meat at corporate functions or… Continued
The post The Meat of the Story for Communicators in WeWork’s Bold Vegetarian Policy appeared first on PR News Blog.
One of the main themes at Cannes Lions a few weeks ago was the need for brands to reexamine the use of influencers. Craig Greiwe, SVP and head of Rogers & Cowan’s digital group, argues influencers are not the problem, the market is. The solution is relatively straightforward: treat the influencer market the way you do any other: with thoughtful, careful planning, clear accountability and proper creative messaging.
It’s the early days for Instagram’s IGTV, a mobile-first, YouTube-esq social experience that will facilitate longer, vertical videos. It also will let brands get closer to audiences and allow people to discover them. Bell’s social media manager David Wolpert offers three ways communicators can work with IGTV to tell their brand’s stories.