Stories by Craig Greiwe, Rogers & Cowan Digital Group

4 Ways to Reform the Influencer Market and Hold It Accountable

July 13th, 2018 by

One of the main themes at Cannes Lions a few weeks ago was the need for brands to reexamine the use of influencers. Craig Greiwe, SVP and head of Rogers & Cowan’s digital group, argues influencers are not the problem, the market is. The solution is relatively straightforward: treat the influencer market the way you do any other: with thoughtful, careful planning, clear accountability and proper creative messaging.