Stories by Pete Janhunen, 155 Strategies

Experience can be a great teacher. Veteran communicator and 155 Strategies founder Pete Janhunen offers three tips to help communicators excel in their careers. He emphasizes building relationships, crafting clear messages and insisting on a seat at the decision-making table.

At a time when PR pros are taken to be spinners, flacks and other relatively ineffective communicators, it is imperative to double down on truth telling. Pete Janhunen relays a story that illustrates this lesson and urges young people coming into the business to hold to the highest standards.