PR Insiders

She may strike a pose like no other, but Madonna is a nervous wreck about her half-time show during Sunday’s Super Bowl. In interview after interview this past week, she’s mentioned how “nervous” she is. You might be thinking, &…

While the 2012 Edelman Trust Barometer doesn’t include the academic world in its rankings, it would be a good bet that people have a decent amount of trust in institutions of higher learning. After all, colleges and universities are imparting str…

Likeable Media’s Dave Kerpen, who will deliver the afternoon keynote at PR News’ Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand.

Likeable Media’s Dave Kerpen, who will deliver the afternoon keynote at PR News’ Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand.

At PR News conferences we often have a journalists’ panel that enables PR pros to hear what the media really thinks of them without having to take it personally—it’s the other folks in the room that get on their nerves. Always at the top …

Late last week we were entertained by the downright bizarre story of Kim Dotcom, the larger-than-life founder of the now shuttered file sharing site Megaupload. Dotcom is now in jail in New Zealand, awaiting extradition to the U.S.  to face charges of…

Kathleen Henson reflects on her 20 years in PR and the mentors who influenced her career.

Kathleen Henson reflects on her 20 years in PR and the mentors who influenced her career.

Let’s assume for a second that PR professionals do not agree on all issues. And let’s assume we have the opportunity to stage a PR Industry Debate, in the same “interesting” fashion as this year’s Republican debates.  Bro…

According to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier.