PR Insiders

2012 Rising Stars of PR: Jason Meyer

November 29th, 2012 by

Jason Meyer Associate Director, Online, APCO Worldwide A jack-of-all-trades in strategic communications, Jason Meyer plays a leadership role across several of APCO Worldwide’s key client accounts.  This broad range of experience informs Meyer’s holistic approach to… Continued

2012 Rising Stars of PR: Lauren Pratapas

November 29th, 2012 by

Lauren Pratapas Senior Director, Story Partners Capitalizing on her past experience working as a producer for CNN’s Washington bureau, Lauren Pratapas has played a pivotal role in shaping Washington, D.C.’s perception of Story Partners’ roster of… Continued

2012 PR People Awards: Government and Public Affairs Manager of the Year

November 29th, 2012 by

Co-Winner: Heather Kelly Air Force Reservist, Tech, U.S. Special Operations Command Sergeant Heather Kelly provides public relations support for high-visibility special projects for U.S. Special Operations Command at MacDill Air Force Base in Florida. Her… Continued

2012 Rising Stars of PR: Eliza Merves

November 29th, 2012 by

Eliza Merves  Account Executive, Makovsky + Company Eliza Merves tackles PR logistics with ease, coordinating website launches, pharmaceutical company reviews, media relations and internal training seminars.  For client Kowa Pharmaceuticals, Merves launched the largest known survey… Continued

2012 Rising Stars of PR: Michelle Davidson

November 29th, 2012 by

Michelle Davidson Partner, Shadow PR   Michelle Davidson’s ascent to partner at Shadow PR has been quick by anyone’s standards. Davidson has directed the hospitality division through years of rapid growth. In that time she helped… Continued

2012 PR People Awards: PR Profesional of the Year — Corporate 

November 29th, 2012 by

Winner: Jon Harris Chief Communications Officer, Hillshire Brands In January 2012, when the Sara Lee Corporation separated into two publicly held companies, Jon Harris and his team at Hillshire Brands provided a cohesive message to… Continued

Black Friday Lesson: Mobile, Not Social, Drives Sales

November 27th, 2012 by

The digital results for Thanksgiving and Black Friday last week are in, and from a sales perspective were quite impressive: Online sales on Thanksgiving grew by 17.4% from 2011, and the next day, Black Friday, they increased 20.7% from last year, accor…

5 Steps for Finding a Balance in PR Work and Life

November 27th, 2012 by

Carrie Fox   For many public relations professionals, finding balance in our business is like finding the Holy Grail. The nature of this industry requires that we be "on" all the time, even when we’re… Continued

Why Thanksgiving Turkey Tastes Better the Next Day, And Why It Matters

November 26th, 2012 by

Ever notice that the Thanksgiving turkey tastes better the next day and the days after? Millions of people look forward to Friday lunches, and Saturday dinners of turkey sandwiches, turkey soup and turkey (or tofu) concoctions.  Yet last Tuesday’s c…

In Petraeus Affair, PR Perpetuates ‘Spin’ Image

November 21st, 2012 by

I must admit that hearing the news that David Petraeus’ biographer and mistress Paula Broadwell and Jill Kelley, also involved in the Petraeus affair, have “PRed up” is a bit annoying. It was reported by AdAge that Broadwell has hired Washington …