Corporate giving has become highly sophisticated in recent years, but Carrie Fox provides five reasons why any effort is still worth it.
PR Insiders
‘Stuffy Old Men’: Report Acknowledges GOP’s PR Problem
March 18th, 2013 by Scott Van CampThe GOP has a PR problem. The party so much as acknowledged that on Monday with the release of a 100-page report detailing messaging shortcomings that Republicans say are the cause of its jarring defeat last November to incumbent President Barack Oba…
Why I Didn’t Ignore Your PR Pitch
March 15th, 2013 by Diane SchwartzThe commonly used word “pitch” can be a disservice to the PR trade. Pitching a story to a reporter assumes there’s a catcher (often there is no one on the other end to receive it or the recipient isn’t paying attention). Pitch…
Why I Didn’t Ignore Your PR Pitch
March 15th, 2013 by Diane SchwartzThe commonly used word “pitch” can be a disservice to the PR trade. Pitching a story to a reporter assumes there’s a catcher (often there is no one on the other end to receive it… Continued
Why I Ignored a PR Pitch
March 13th, 2013 by Tony SilberLast week I got a pitch from a PR person related to the magazine industry. (I’m also general manager of Min and Folio:, brands that serve that market). I’m kind of embarrassed to admit this,… Continued
Why I Ignored a PR Inquiry
March 13th, 2013 by Tony SilberLast week I got a pitch from a PR person related to the magazine industry. (I’m also general manager of Min and Folio:, brands that serve that market). I’m kind of embarrassed to admit this,… Continued
#SMW13 New York: 6 Tips to Social Media Success
March 12th, 2013 by Melissa BarattaAt Social Media Week New York, experts from a variety of industries to discuss lessons learned from Hurricane Sandy and best practices for social media campaigns in 2013.
Propaganda and Basketball Diplomacy
March 6th, 2013 by Arthur SolomonI always thought the most dangerous athletes were National Football League players who delivered concussion-causing blows to the head. They have now been replaced by the former National Basketball Association star Dennis Rodman. Rodman, one… Continued
Six Tips for How to Engage the ‘PANKs’
March 5th, 2013 by By Leslie Gaines-Ross (R) and Amy Emmatty (L)“PANK” is the new pink–savvy, influential non-moms are a powerful, untapped demographic.
Dance Fever Results in Viral Hits, Some Misses and a Lesson or Two for PR
March 4th, 2013 by Scott Van CampWhile the Obama/Fallon “Mom Dancing” video a PR success story, the Harlem Shake caused problems for a couple of brands.