PR Insiders

As companies turn increasingly to Instagram to develop their brand, it’s essential to tap into this platform’s powerful scene of social media influencers.

Perhaps the most important aspect that will determine climbing the ladder to a top position at a PR agency is how you perform during a presentation.

When it comes to using Twitter for building relationships with journalists, there has been much debate as to how and when to use it.

Readers, viewers, consumers and those who follow social media are all engaged in a fluid, changing environment. What works one day on social media may not work the next.

One of the most challenging aspects of social media is proving a return on the investment. Here are some tools and techniques to help you prove the return on your social media investment.

Regardless of where a crisis starts, the real-time nature of digital media means that social conversations will move faster than your company can make decisions.

There are many reasons people use clichés, catchphrases and trendy words of the day: it’s a communications shortcut, and for the most part it’s not illegal. Those are the only reasons I can think of. So, as in years past I present to you the Epic List of Useless Words, Sayings and Retorts. This is […]

There are many reasons people use clichés, catchphrases and trendy words of the day: it’s a communications shortcut, and for the most part it’s not illegal. Those are the only reasons I can think of.… Continued

There are many reasons people use clichés, catchphrases and trendy words of the day: it’s a communications shortcut, and for the most part it’s not illegal. Those are the only reasons I can think of. So, as in years past I present to you the Epic List of Useless Words, Sayings and Retorts. This is […]

At PR News’ upcoming Measurement Conference in Chicago, Kirstie Foster, director of corporate and brand communications for General Mills, is going to present a case study looking at a new measurement program she just rolled out for brands such as Cheerios, Yoplait and Pillsbury. Historically, there’s been a lack of consistent PR measurement across General […]