Stories by Jane Vaden

When it comes to using Twitter for building relationships with journalists, there has been much debate as to how and when to use it.

Reaching out to reporters can be a laborious process, but providing them with useful information and fostering those relationships can help you reach your coverage goals.

A PR team should expect that change is inevitable, and they should be flexible enough to adapt their original plan. Here are some tips on how to adapt with the client.