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Millennial consumers are not only more likely to explore brands’ presence on social networks than other generational groups, they are so more likely to believe their social media connections better their lives.

Think Pinterest is right for your brand? Better Homes and Gardens’ digital editorial manager Kaelin Zawilinski shows you how to get started right away.

Two-thirds of C-suite executives believe that employee-created videos can capture human capital and knowledge more easily within an organization.

Realizing that consumers are also prospective brand stakeholders, more business-to-business communicators are engaging with them.

Two-thirds of C-suite executives believe that employee-created videos can capture human capital and knowledge more easily within an organization.

In Washington, D.C., PR News held its CSR Awards luncheon and PR Measurement Conference back-to-back on April 17-18. You can read about the CSR winners and the happenings at the Measurement Conference on our site, but I thought I might provide some com…

Facebook is stringent when it comes to running contests, but if you comply with its rules, the rewards can be great for your brand.

Facebook is stringent when it comes to running contests, but if you comply with its rules, the rewards can be great for your brand.

Steve Jobs wasn’t just a technology innovator, he also knew how to make his executive quotes pop in Apple’s press releases.

Steve Jobs wasn’t just a technology innovator, he also knew how to make his executive quotes pop in Apple’s press releases.