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Weber Shandwick successfully executed campaigns for top brands including Pepsi, U.S. Army and M&Ms.

Look to bolster the readership of its established weekly e-newsletter, the Toy Industry Association redesigned the layout, highlighted social sharing links and increased the number of guest columns.

An elite team of celebrity and competitive athletes were tapped to create Team Refuel and created exclusive Webisodes to drive home the "got chocolate milk?" campaign.

BWK and Linhart Public Relations made consumers say "wow" with two unique campaigns. One involving shaving and the other doodling.

Weber Shandwick successfully executed campaigns for top brands including Pepsi, U.S. Army and M&Ms.

Look to bolster the readership of its established weekly e-newsletter, the Toy Industry Association redesigned the layout, highlighted social sharing links and increased the number of guest columns.

To drive awareness among Australian moms about Kleenex Cottonelle and discuss sustainability, Ogilvy PR and KLeenex Cottonelle hosted a Pinterest-themed event.

A well-known brand combined with well-known pitchmen equaled a successful campaign for Head & Shoulders.

ConranPR designed an online newsroom that provided journalists and bloggers with everything need to produce an effective story.

The American Cancer Society and Vodafone created new ways to reach its target audiences through mobile initiatives.