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A Pinterest presence and a special live event promoting in-home sustainability drove awareness around the Kleenex Cottonelle toilet paper brand.

CRT/tanaka hosted and sponsored stand-alone social media events to help frame DOCa Rioja as Spain’s most prominent wine region.

Co-winners The Clorox Company and rbb Public Relations found unique ways to use social media to promote its products.

Cone Communications went to real life consumers who were lactose intolerant to listen to their concerns and issues and learn from them.

AOL’s site served as the landing spot for more than one million minutes of talk time donations for military personnel and their families.

Uncle Ben’s and Porter Novelli launched and promoted Ben’s Beginner Cooking Contest, a Facebook-driven video submission contest which attracted over 700 submissions.

CRT/tanaka hosted and sponsored stand-alone social media events to help frame DOCa Rioja as Spain’s most prominent wine region.

Co-winners The Clorox Company and rbb Public Relations found unique ways to use social media to promote its products.

Cone Communications went to real life consumers who were lactose intolerant to listen to their concerns and issues and learn from them.

AOL’s site served as the landing spot for more than one million minutes of talk time donations for military personnel and their families.