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PepsiCo turned Tropicana’s Facebook page into a 100% Florida experience—all content focused on TPP’s Florida roots by highlighting growers, groves and oranges, Sunshine State facilities and history.

To combat consumers railing against HP’s cost of ink, HP and Porter Novelli put a human face on the issue, designating a supply techonology specialist as HP’s resident "Inkologist."

ESPN’s public-facing corporate blog, Front Row, tells ESPN’s stories from the inside out.

Users of professional social networking site HootSuite can now chat directly with fellow team members, as well as take advantage of these four other features.

The NCCD revamped a poorly-designed Web site, turning it into a destination that fully captured an organization’s message.

PepsiCo turned Tropicana’s Facebook page into a 100% Florida experience—all content focused on TPP’s Florida roots by highlighting growers, groves and oranges, Sunshine State facilities and history.

The UN Foundation partnered with APCO Worldwide to created a extensive brand-building process for the Shot@Life Web Site.

The International Franchise Association’s campaign has led to placing 7,200 veterans in careers in franchising.

Through the effective use of Facebook, employees that had felt dissatisfied with prior company communications efforts, were now informed and engaged.

How do you bring an old social media brand back from the dead? That’s the challenge for the new owners of Myspace, the once-popular and pioneering social media platform that hit its stride in the mid-2000s, but flamed out thanks to an upstart social …