Knowing how and when to unplug will be one of the key skills for communications leaders in the coming years, says Greg Swan, SVP of digital & interactive for Weber Shandwick.
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Be Happy, Work Hard: PR Pros’ Advice to Former Selves
August 1st, 2013 by Lucia DavisEven though Cher didn’t famously belt out, “If I could turn back time…” until the 1980s, the desire to go back and fix the mistakes of your youth has been around since time immemorial. We took to the PR News Facebook page to ask what advice communications professionals would give to their 21-year-old selves.
Video Killed the Video Star: When Does Quantity Trump Quality?
August 1st, 2013 by Evan ZallThe multimedia floodgates are open, and for good reason. Audiences are eager for short, playable, sharable content, and the playing field of PR has evolved alongside it.
Chuck E. Cheese Needs to Take Fisticuffs Off The Menu
July 31st, 2013 by Matthew SchwartzA 20-person brawl at a Chuck E. Cheese outlet in Wisconsin is just the latest episode of violence at the fast-food chain that caters to kids. Earlier this week a dad and his young son both had to be treated for injuries after an attempted robbery outside of a Chuck E. Cheese outlet in New […]
Chuck E. Cheese Needs to Take Fisticuffs Off The Menu
July 31st, 2013 by Matthew SchwartzA 20-person brawl at a Chuck E. Cheese outlet in Wisconsin is just the latest episode of violence at the fast-food chain that caters to kids. Earlier this week a dad and his young son… Continued
Top Weiner Aide Offers Communicators a Lesson on How Not to Talk to Reporters
July 31st, 2013 by Caysey WeltonIf Anthony Weiner thought his campaign woes couldn’t get any worse, then Barbara Morgan likely changed his mind. Morgan is Weiner’s communication director and yesterday she responded to a former intern’s tell-all article in the Daily News with a barrage of insults and obscenities, which adds yet another layer of discreditable behavior to the campaign.
3 Clutter-Busting Tips for Your Press Releases and Email Pitches
July 31st, 2013 by Steve GoldsteinAndrew Hindes, president and founder of PR and marketing copywriting company The In-House Writer, will be leading press release and email pitch writing clinics at PR News’ Writing Boot Camp in San Francisco on Aug. 5. He offers three tips to cut through the clutter.
Coca-Cola’s Lawyers Claim Consumers Are Dumb To Believe Vitaminwater is Healthy
July 30th, 2013 by Lucia DavisA four-year-old lawsuit concerning the false advertising of Vitaminwater as a health drink continues to cause problems for Coca-Cola. The soft drink giant’s legal team has argued from the beginning that: “no consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage.”
Building a Global CSR Initiative, One Cinder Block at a Time
July 30th, 2013 by Anne BuchananI found myself halfway around the world, hauling 30-pound cinderblocks across a dusty foundation under a relentless African sun. I was building a house. And it was changing my life.
FedEx Package Tosser Mea Culpa: We’re All Crisis Managers Now
July 29th, 2013 by Lucia DavisBy now, you’ve probably seen the video of a FedEx courier carelessly tossing bosses into the back of her truck. The other man in the video is a security guard named Bob Marge, and he wants you to know that he’s sorry.