A great quotation can be the perfect bait for a journalist and, as New York University’s Don Bates says, “because they’re someone’s ‘own’ words, editors will almost never edit them except to correct a grammatical error.”
Topics
Google Debuts In-Depth Articles (Another Chance to Boost Your SEO Efforts)
August 8th, 2013 by Caysey WeltonGoogle is launching a new feature that will display three in-depth authoritative articles that will complement search. Sources can vary depending on search topic.
Note to PR Pros: The 65-and-Older Set is the Fastest-Growing Social Media Demographic
August 7th, 2013 by Caysey WeltonA recent Pew study shows that the demographics of social media users are changing quickly. The number of users has risen to 72%, a total that is up 5% from last year, and 64% since Pew began tracking it in 2005.
The Children’s Place Needs to Grow Up
August 7th, 2013 by Matthew SchwartzThe Children’s Place has removed a controversial T-shirt from its stores after a backlash on social channels. But the real question for The Children’s Place is how can the company be so out of touch with its customers?
‘A-Rod’ At the Bat: Swing and a Miss?
August 6th, 2013 by Matthew SchwartzAlex Rodriguez faced a pretty tough pitch last night, but it had nothing to do with returning to the baseball diamond after several months on the sideline.
The Power of PowerPoint as a PR Tool
August 6th, 2013 by Lucia DavisDid you know that PowerPoint is used at an estimated frequency of 350 times per second? With that statistic in mind, how many meetings have you sat in while three (or more) colleagues huddle around the clicker, trying to bring up the right slide?
Bezos Letter Announcing Purchase of the Post Holds Some Lessons for PR Pros
August 6th, 2013 by Matthew SchwartzAmazon founder Jeff Bezos just added a new chapter to his already formidable legacy. The Internet tycoon on Monday announced that he will buy the Washington Post for $250 million, ending the Graham family’s 80-year ownership of the daily newspaper.
7 Seconds to a Better Press Release
August 5th, 2013 by Diane SchwartzLet’s assume that your press release landed in the right in-box, meaning the reporter is the right target for your message. For anyone in public relations, just getting to this point is a major achievement. But don’t get all cocky, because …
7 Seconds to a Better Press Release
August 5th, 2013 by Diane SchwartzLet’s assume that your press release landed in the right in-box, meaning the reporter is the right target for your message. For anyone in public relations, just getting to this point is a major achievement. But don’t get all cocky, because what comes next is critical. As a reporter by trade and one who still […]
4 Essentials for Communications that Connect with Any Audience
August 5th, 2013 by Lucia DavisThe opening session of the PR News Writing Boot Camp kicked off with quotes from some of the great ones—not public relations superstars, mind you, but literary geniuses such as Sylvia Plath, Herman Melville and Gabriel García Márquez.