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Amidst the turbulence in marketing communications, one area seems a fairly safe harbor for PR professionals: corporate social responsibility (CSR).

When putting together a PR event or promotional stunt, communicators need to consider the law of unintended consequences. The folks at LG didn’t think about that, apparently, when they started a race in Seoul to grab smartphone vouchers hanging from helium balloons, resulting in 20 people being injured and seven sent to the hospital.

A large part of being a PR professional is getting people, whether journalists, consumers or stakeholders, to connect with the content that you’re putting on the page (or the screen). From pitches to press releases, if you can’t captivate your target audience, you’re not doing your job.

A social media rapid response goes awry when Domino’s delivered what appeared to be an automated response to a Facebook compliment.

It’s natural for people to come and go from an organization, but if you’ve got a mass exodus on your hands, there’s a problem. Of course, there are the usual clues—suddenly showing up in a suit and leaving for an inordinate amount of “doctor’s appointments,” for example—but are you aware of the more subtle indications that some of your employees are ready to bolt?

When we practice good pitching techniques and follow up in a convenient fashion, we’re regarded in the newsrooms we serve as the blaring siren of an emergency vehicle. Bad pitching and inconvenient follow-up comes across as the continual alarm of a minivan. I

Tim Armstrong was a media darling when he ran Google’s advertising sales, marketing and operations teams. But it’s been a different story since he became chairman-CEO of AOL in 2009, as Armstrong has struggled to right the AOL ship. The latest episode may not help matters, particularly when it comes to the perception of whether Armstrong is in full control of the company.

With constant algorithm and news feed updates, Facebook can be a tough landscape to navigate for PR pros. Here are four tactics to make your Facebook ads soar.

In the United States there are more than 1,700 fatalities and 840,000 injuries annually due to vehicle crashes on public highways, according to the National Highway Traffic Safety Commission. Those are just the kinds of numbers that American Traffic Solutions, a manufacturer of technology and programs for road safety camera and electronic toll enforcement systems, would like to bring down through the implementation of its various products.

In the PR world we have a difficult relationship with using graphics as media-relations tools. Usually when the subject of images or graphics comes up with clients, it’s around big, billable projects like infographics or as support for major initiatives.