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Agent-cy CEO Jasmine Sandler provides a framework for how to navigate your brand in the brave new world of online branding, SEO and social media.

Please click through to answer our latest poll: As a PR executive, how would you otherwise spend the $4 million for a 30-second commercial spot during the Super Bowl?

A couple of PR-related studies released earlier this month underscore two major challenges that PR pros now face, one that is tactical in nature and the other that is in a more strategic vein. The first study is another reminder that, in a digital age,…

PR News polled its online community and found that most PR pros will wait one to three days before calling a journalist after emailing him or her a pitch.

Advertisers University of Phoenix and Hyundai will be running videos via an ABC app, underscoring the need to fully explore this digital medium.

The news this week that McDonald’s will use only Alaskan Pollack—sustainably fished in the wild—in its Filet-O-Fish and Fish McBites products, proves the point that corporate social responsibility is taking the business world by storm. And these …

In 2012, online reviews, retailers’ websites and friends and family all had big gains from 2010 as the top sources for buying information.

Twitter acquired a six-second video editing sharing service, which means video integration has entered the Twittersphere.

Katie Couric sat down with Manti Te’o to get his take on the story involving his fictitious girlfriend.

Pin the things you’d want in your ultimate workspace to win entry to PR News’ Jan. 30 Pinterest Webinar—a $379 value.