When Florida Senator Marco Rubio, who delivered the GOP response to President Obama’s State of the Union on Tuesday night, flubbed a reach for a water bottle, he took to social media to manage the PR around the awkward moment. During the speech, Rubi…
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4 Tips for Preparing Senior Executives for a Major Speech
February 12th, 2013 by Matthew SchwartzPresident Obama’s State of the Union speech can provide PR pros with a window into how to prepare their top execs for a crucial presentation.
Battle Facebook Fatigue with Compelling Content
February 11th, 2013 by Scott Van CampWhile Facebook continues to be the social platform of choice for many brands, a couple of interesting studies released last week could trip an alarm for communications pros. A Pew study found that the majority of the 1,000-plus people surveyed said the…
2013 CSR Awards A-List: Havas PR
February 11th, 2013 by PRNEWSHavas PR With its parent company, Havas Worldwide, the first global communications group to go carbon-neutral more than six years ago, Havas PR puts social responsibility front and center. The agency’s One Young World program,… Continued
2013 CSR Awards: Workplace Innovation
February 11th, 2013 by PRNEWSWinner: AT&T Empowers Employees to "Do One Thing" to Improve their Communities and AT&T’s Business Telecommunications giant AT&T wanted to give a new ring to its Do One Thing (DOT) program, a companywide effort that… Continued
2013 CSR Awards: Twitter Communications
February 11th, 2013 by PRNEWSWinner: The Ritz-Carlton — The Ritz-Carlton Community Footprints, @RitzCarltonCSR The Ritz-Carlton Hotel Company’s social responsibility program, Community Footprints, is part of the company culture and DNA. The goal of the @RitzCarltonCSR account is simple: it… Continued
2013 CSR Awards: Corporate-Community Partnership
February 11th, 2013 by PRNEWSWinner: Toys R US – Fighting Childhood Cancer, One Cup at a Time In 2012, Toys “R” Us and Toys “R” Us Children’s Fund partnered for the second consecutive year with Alex’s Lemonade Stand Foundation… Continued
2013 CSR Awards A-List: Fleishman-Hillard
February 11th, 2013 by PRNEWSFleishman-Hillard In 2007, Fleishman-Hillard became one of the first major PR firms to formalize a CSR and sustainability practice. Today, this practice is one of the fastest-growing disciplines within the agency. It also earned the… Continued
2013 CSR Awards: Volunteer Program
February 11th, 2013 by PRNEWSWinner: Amerigroup – The Amerigroup Community Volunteers Program Amerigroup has a clear goal for its Community Volunteers program—to set the company apart from its competition and establish itself as a best-in-class operation that helps those… Continued
2013 CSR Awards: Social Media Campaign
February 11th, 2013 by PRNEWSWinner: Cohn & Wolfe – Audubon and Toyota’s Exit the Highway For most people, "National Audubon Society" conjures images of bluejays, owls and sparrows. Cars? Not so much. So when Audubon and Toyota asked for Cohn… Continued