The commonly used word “pitch” can be a disservice to the PR trade. Pitching a story to a reporter assumes there’s a catcher (often there is no one on the other end to receive it… Continued
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Why I Ignored a PR Pitch
March 13th, 2013 by Tony SilberLast week I got a pitch from a PR person related to the magazine industry. (I’m also general manager of Min and Folio:, brands that serve that market). I’m kind of embarrassed to admit this,… Continued
Why I Ignored a PR Inquiry
March 13th, 2013 by Tony SilberLast week I got a pitch from a PR person related to the magazine industry. (I’m also general manager of Min and Folio:, brands that serve that market). I’m kind of embarrassed to admit this,… Continued
17 Things Certain to Happen in PR By Year’s End
March 13th, 2013 by Arthur SolomonWhen the subject is employee relations, history repeats. So it is with much certainty that some of the following will happen in 2013 in PR.
Pinterest Answers PR Pros’ Prayers With Offer of Analytics
March 12th, 2013 by Bill MiltenbergPinterest’s new Web Analytics gives website site owners insights into how people are interacting with pins that originate from their sites.
#SMW13 New York: 6 Tips to Social Media Success
March 12th, 2013 by Melissa BarattaAt Social Media Week New York, experts from a variety of industries to discuss lessons learned from Hurricane Sandy and best practices for social media campaigns in 2013.
First Questions When a Crisis Hits: How, Whether and Where to Respond
March 11th, 2013 by PRNEWSA blogger has called you out on one of your company’s products—there is extreme pressure on you to quell the rising outrage, or perhaps even to reverse your decision.
Lack of Localization Impedes Communications Campaigns
March 8th, 2013 by Bill MiltenbergLocalization is becoming increasingly vital to business success but few communicators are set up to achieve this aim.
9 Tips To Enhance Your Content Marketing
March 8th, 2013 by Bill MiltenbergAs communicators, we are all doing content marketing now—here’s how to do it better.
What Facebook’s Newest News Feed Means for PR Pros
March 7th, 2013 by Bill MiltenbergFacebook’s altered its News Feed Thursday, making images bigger and standardizing the feed across mobile devices and desktop computers.