At a complimentary CARMA/PR News webinar on Tuesday, Aug. 6, Don Bartholomew, SVP, digital & social media research for Ketchum, will discuss how to align key performance indicators (KPIs) to demonstrate the organizational impact and value of social media, and what industry efforts are being made to standardize social media measurement.
Topics
PR Pros’ Top 5 Pet Peeves
July 24th, 2013 by Lucia DavisAt PR News, we often write about how to stay on the good side of people like journalists or consumers. Yesterday, we decided to ask what really grinds your gears, as communications professionals.
LinkedIn Rolls Out Sponsored Updates Program
July 23rd, 2013 by Matthew SchwartzWith the rise of social-media communications, PR execs work a lot more closely these days with the advertising industry on strategic marketing efforts. Now they have another opportunity, thanks to a new program that LinkedIn just rolled out.
10 Things to Avoid Saying in a Job Interview
July 23rd, 2013 by Caysey WeltonJob interviews can be tough, not just for the interviewee, but also the interviewer. Everyone wants to present their best self, but sometimes nerves can get the best of us, which can lead to a rambling of clichés.
How to Join the National Conversation
July 23rd, 2013 by Christopher RieckBecoming a leading voice on one of the hottest issues in the country is not easy. If you really want to move your brand ahead and get into true thought leadership space, one of the best ways is to become a credible source for a momentous national news story.
Colonel Sanders is the Latest Fast Food Icon to Be Put Out to Pasture
July 22nd, 2013 by Caysey WeltonKFC has announced the retirement of its Colonel Sanders brand mascot. The Colonel was a likeness of the restaurant’s founder, Harland Sanders, and is just the latest fast food icon to be faded out to make way for new brand appeals.
5 Steps to Managing a Crisis with Social Media
July 22nd, 2013 by Lucia DavisAn errant Facebook comment or distasteful quote from a company executive can ignite a crisis in a matter of minutes. Here’s how to fight back on social.
Charting the Industry: Salaries For Nonprofit PR Execs Up Slightly
July 22nd, 2013 by PRNEWSPR pros who work for nonprofits, associations and NGOs (Non-governmental organizations) play a vital role for their brands. They do everything that their PR counterparts working for consumer or B2B brands do—cultivate sources in the media, drive the social media strategy and find new ways to get the message out—but often with much smaller budgets.
When C-Level Execs’ Personal Beliefs Compromise The Brand
July 22nd, 2013 by PRNEWSSoon after the U.S. Supreme Court in June ruled the Defense of Marriage Act unconstitutional, Chick-fil-A President-COO Dan Cathy chimed in on his Twitter account about the decision.
Case Study: As Internet Addiction; Increases, an Agency Uses Social Media to Promote Reboot’s ‘National Day of Unplugging’
July 22nd, 2013 by PRNEWSIn this digital age, many Americans have a hard time stepping away from their hand-held devices. The annual National Day of Unplugging (NDU) encourages the world to take a break from technology for just 24 hours and remember that there’s more to life than staring into your screens all day.