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More than 300 communications professionals packed the Manhattan Ballroom in New York’s Grand Hyatt on Oct. 15, 2013 to celebrate the winners and honorable mentions of PR News’ Platinum PR Awards.

Winner: Marina Maher Communications – Depend and the Great American Try On: Repositioning Incontinence from the Bathroom to the Forefront of Pop Culture For people who get to the point in life when they need… Continued

Winner: Edelman – Schick Hydro Wakes Up Shave Zombies and Boosts Brand Sales Charged with significantly boosting sales and awareness of Schick Hydro and its latest product launch (the hydro Power select razor), the Schick… Continued

Co-Winner: Bacardi Limited – Celebrating 150 Years of Bringing People Together To mark its 150th anniversary, which it celebrated in February 2012, Bacardi raised a glass to itself by “Celebrating 150 Years of Bringing People… Continued

Winner: LIVESTRONG Foundation – From the Crisis Trenches: Blazing a New Trail in Communications In 2012 and early 2013, the world watched as Lance Armstrong’s fabled cycling career crashed. Caught in the crossfire was the… Continued

Winner: Hampton Hotels – Hamptonality Moments Hampton Hotels wanted to discover ways to raise awareness of its distinctive personality and culture. It identified the perfect vehicle in a video series, “Hamptonality Moments,” which featured real… Continued

Winner: Allison+Partners – From Startup to Mainstream: Dropbox for Everyone The problem with buzzwords is that sometimes people use them without thinking about what they actually mean or how they can be applied. “Cloud” is… Continued

Winner: Blue Cross Blue Shield of Michigan – “An Apple a Day” in a Digital World: Michigan Blues Build Healthy Relationships with Consumers Through AHealthierMichigan.org. Sponsored by Blue Cross Blue Shield of Michigan, the blog… Continued

Co-Winner: Macy’s Brings “Yes, Virginia The Musical” to Schools Nationwide When you think Macy’s and product launch, an animated musical probably isn’t the first thing that comes to mind. But that was exactly what the… Continued

Winner: DIAGEO LAC – Our Passion How do you get 3,500 plus employees spread across many countries in the vast region of Latin America and the Caribbean (LAC) to feel as though they’re part of… Continued