Two New Tools of the Trade

April 27th, 2009 by

As part of New York’s first (and hopefully annual) Social Media Week, I had the pleasure of sitting on a panel titled “When Social Media Becomes Unsociable” alongside some of the movers & shakers driving… Continued

Three Ways to Conduct a Successful Media Training Session

April 27th, 2009 by

In this 24/7 media world, knowing how to present oneself on camera, radio, in print or a social media platform, has never been more important. In this vein, media training for execs is critical. Following… Continued

Mastering the Inner Game of PR

April 22nd, 2009 by

There’s a lot to be said for knowing what you want to do in life early on and then going for it with a dedicated focus. On the other hand, I have found certain advantages… Continued

The PR News Interview, Kye Strance: Measuring Up

April 21st, 2009 by

Kye Strance, who heads product management for software company Vocus, has witnessed a sea change in the PR trade since he started with the company 12 years ago. And while it’s no surprise that even the definition of “media” has changed in the past decade, it is always encouraging to hear that more and more communicators understand the need to measure their PR efforts and that there’s more value placed on quality of media impressions over quantity.

The Questions Never Matter: Prepare for an Interview as You Would a Presentation

April 21st, 2009 by

When invited or assigned to participate in a press interview, most sources anticipate and prepare for the encounter to unfold in one of three ways: a conversation, a deposition or a Q &A.  All three… Continued

Study Reveals Consumers Going Green Even with Bad Economy

April 21st, 2009 by

Most households are living a "green" lifestyle despite the economy being in the red, according to a survey of more than 7,500 consumers by  While most respondents rate the environment as "important" or "extremely… Continued

Cause Branding Best Practices

April 20th, 2009 by

When A&E Network launched its “Recovery Project” cause-branding campaign in 2008, its executives, along with those at agency partner Civic Entertainment Group, had to overcome the challenge of de-stigmatizing addiction. Thanks to their integrated marketing… Continued

Using PR to Boost SEO

April 20th, 2009 by

Using public relations to boost search engine optimization (SEO) is a well-known discipline, but it’s far from simple. It’s a multi-pronged approach requiring careful analysis and execution. But the upside is the built-in quantification potential… Continued

Ten Numbers Needed to Measure Social Media Engagement

April 20th, 2009 by

Katie Paine, CEO of KDPaine & Partners, recommends that communications executives consider a combination of the following metrics when attempting to measure engagement on a social media campaign: 1. Percent increase/decrease in unique visits 2.… Continued

Case Study: Road to Recovery: An Integrated Communications Campaign ‘Rebrands’ Addiction as a Treatable Disease

April 20th, 2009 by

Company: A&E Network Agency: Civic Entertainment Group Timeframe: 2008-ongoing Ever since Barack Obama kicked off his presidential campaign around the now-ubiquitous “Change We Can Believe In” platform, change itself has been a central theme in… Continued