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Choosing the best fit for your company’s philanthropic efforts is a challenge in any economy. At CA Technologies , we decided to be more strategic in our giving.

Despite the constant flux in marketing and communications, some if not many of the changes that are being bandied about in the marketplace often take on a Groundhog-Day quality.

An online survey of public relations professionals uncovered insights—both encouraging and worrisome—related to the responsibilities and leadership in the communications profession.

Learn the tools to craft an email pitch that grabs a journalist’s attention.

Here’s how to create an informative, well-written, and shareable press release that cuts through the clutter and reaches media and consumers.

Social media, in many ways, has expedited the relationship building process. Still, there are no sure things when it comes to getting your message out there.

On Wednesday, Instagram rolled out a Windows Phone app, meaning that it is available on the top three mobile OS platforms.

“Did this change behavior?” As data becomes integral to public relations, the question may be the new mantra for marketing communications professionals.

Macy’s found itself in a viral nightmare this week, when the South Dakota Cattlemen’s Association objected to Joan Jett appearing on their state float in the Macy’s Thanksgiving Day parade

Earlier in my career I worked with an editor for a media magazine who moved into PR after the magazine went defunct. We’ve kept in touch, him pitching stories to me for media-company clients, and… Continued