Simply posting content to Facebook will not guarantee that you reach your fans. Here are some tips to develop a plan for your PR efforts.
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Pepsi (and Other Brands) Feel a Sochi Olympics Halo Effect. And Apparently Don’t Care
February 6th, 2014 by Brian KellyPerhaps spurred by its history of large ad presence at events such as the Super Bowl, Pepsi is incorrectly perceived by 21% of respondents in a new survey to be an official Olympic sponsor. According… Continued
How Somali Pirates Taught Me to Plan for Crises Like a Basketball Coach
February 6th, 2014 bySuccessful prep for a crisis is similar to coaching a sport in that it’s effective when participants have necessary skills and have practiced applying them to a variety of situations.
Cracking Content Marketing: The Communicators’ Role in Content Creation
February 5th, 2014 bySeventy-eight percent of CMOs think custom content is the future of marketing. What can communicators do when there is no hard news to shape content?
Developing an Effective Social Media Measurement Strategy
February 5th, 2014 by Richard BrownellDon’t leave your social media strategy to chance. Here are some thoughts on how to arm yourself with meaningful data to measure your tactics.
How to Create a Worthy Press Release
February 4th, 2014 by Richard BrownellHere are some key tips for crafting a press release that not only delivers essential information but also spreads your brand’s message and reach.
Your Most Credible Spokespeople Are Hiding in Plain Sight
February 4th, 2014 by Matthew SchwartzOne of the more intriguing facets of the 2014 Edelman Trust Barometer concerns the credibility of spokespeople for companies and organizations. The trend lines bear watching for PR executives and communicators looking to both personalize the face of their brand and improve employee relations The 2014 Edelman Trust Barometer online survey sampled 27,000 general population […]
Did Post-Super Bowl PR Campaign Backfire on Esurance?
February 3rd, 2014 by Matthew SchwartzEsurance’s ad buy was a shrewd play, combining paid and social media which has led to earned media—but not necessarily the kind the insurer wanted.
PR Insider: Making a Profit and Doing Good are Not Mutually Exclusive
February 3rd, 2014 by Anne Bahr ThompsonBrand Citizenship creates a shared sense of responsibility among consumers. Companies that embrace a this model will build long-lasting loyalty and lead their market.
On Leadership: Things a Great Boss Always Does
February 3rd, 2014 byWe polled our Facebook and Twitter audiences, asking our readers what a great boss always does. Here are some of the best responses.