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Simply posting content to Facebook will not guarantee that you reach your fans. Here are some tips to develop a plan for your PR efforts.

Perhaps spurred by its history of large ad presence at events such as the Super Bowl, Pepsi is incorrectly perceived by 21% of respondents in a new survey to be an official Olympic sponsor. According… Continued

Successful prep for a crisis is similar to coaching a sport in that it’s effective when participants have necessary skills and have practiced applying them to a variety of situations.

Seventy-eight percent of CMOs think custom content is the future of marketing. What can communicators do when there is no hard news to shape content?

Don’t leave your social media strategy to chance. Here are some thoughts on how to arm yourself with meaningful data to measure your tactics.

Here are some key tips for crafting a press release that not only delivers essential information but also spreads your brand’s message and reach.

One of the more intriguing facets of the 2014 Edelman Trust Barometer concerns the credibility of spokespeople for companies and organizations. The trend lines bear watching for PR executives and communicators looking to both personalize the face of their brand and improve employee relations The 2014 Edelman Trust Barometer online survey sampled 27,000 general population […]

Esurance’s ad buy was a shrewd play, combining paid and social media which has led to earned media—but not necessarily the kind the insurer wanted.

Brand Citizenship creates a shared sense of responsibility among consumers. Companies that embrace a this model will build long-lasting loyalty and lead their market.

We polled our Facebook and Twitter audiences, asking our readers what a great boss always does. Here are some of the best responses.