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Every organization is vulnerable to a crisis at any time. Here are some practical steps to make sure you can navigate through the storm.

Writing well is still the coin of the realm for communicators. But, in a digital age, PR pros who want to enhance their value must tailor their writing for SEO (search engine optimization).

Doing PR for a client is more than just getting them good clips. It is about understanding their business and helping it grow.

When opportunity knocks, it’s important to ask the right questions in your initial discovery meeting to collect information that will be essential for developing a proposal that meets the prospect’s needs and exceeds expectations.

A growing role for PR is helping to bridge the communications gap between C-level executives and employees. But that can be a daunting task.

The revenge of old media, the popularity of PR and IHOP’s new dish.

Produced to demonstrate compliance with environmental and social issues, sustainability reports have the benefit of being timely, authoritative and on-message.

To handle the unexpected successfully, the public sector executive will need to gain a better understanding of how to best respond to each type of media.

Companies wanting to improve engagement with consumers on social channels may want to look closely at what the financial services sector is doing.

KPIs are a good start, but don’t be beholden to them. For example, if your KPIs are monthly volume of mentions and share of voice versus competitors, key questions should be: What did people say about our products online? What was said about our competitors?