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It’s easy to assume that all people in positions of authority are naturally good public speakers. Here are some tips that good public speakers follow to look natural at the podium.

Avoid worrying too much about financials and concentrate instead on how Snapchat can help you boost your brand, especially with the younger set.

Subway must want this year to end quickly. Jared Fogle, the company-created celebrity spokesperson, this week agreed to plead guilty of traveling to engage in illicit sexual conduct with a minor and the distribution and… Continued

Subway acted fast in responding to the latest development in a criminal case against the brand’s most familiar face.

Here are some tips that are not only helpful for those in PR, but are mandatory to compete in today’s workplace as a good manager and successful employee.

Veteran journalist Seth Arenstein has been named editor of PR News’ cornerstone weekly premium publication and will lead the media brand’s premium content products.

In today’s social age, potential clients are making business choices based on the quality and visibility of your brand’s thought leadership before they engage with you.

Writing The Right Thing: How many lessons can brands and PR pros learn from Bic South Africa’s recent social media blunder?

The voices of Amazon’s top executives—including Jeff Bezos, Amazon’s founder and chief executive—were equivocally missing from the New York Times’ narrative.

There is no single greater value to a company than having people talk about it. If you’ve pondered the reasons why you might need a PR firm, here are five good reasons why you definitely do.