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Rethinking Giving Tuesday: How to Tell Stories That Empower, Not Stereotype

November 26th, 2024 by

Communicators need to shift the focus on Giving Tuesday stories to humanity, resilience, and the barriers individuals face, not the stereotypes or tropes that might garner a quick emotional reaction.

Woman look at mobile phone and holding shopping bag

The Black Friday Communications Challenge

November 26th, 2024 by

Louise Findlay-Wilson, managing director at Energy PR, outlines the steps brands should take to ensure their Black Friday strategy doesn’t damage their reputation.

AI ethics or AI Law concept. Developing AI codes of ethics. Compliance, regulation, standard , business policy and responsibility for guarding against unintended bias in machine learning algorithms.

How the Communications Industry Can Learn to Trust AI

November 25th, 2024 by

As AI transforms the wider communications landscape, agency leaders and in-house executives alike face a new responsibility: to ensure the tools their teams implement follow ethical standards and processes.

Wicked's green witch, Elphaba, looks out on the horizon in her witch hat

Reclaiming Authenticity in the Era of Misinformation: 5 PR Lessons from “Wicked”

November 22nd, 2024 by

The release of the “Wicked” movie musical offers an unexpected, but timely, guide on authenticity. Its story revolves around Elphaba, a misunderstood character branded “wicked” by those who distort her truth.

Wicked mac and cheese eaters will find an either pink or green meal in this Great Value-Walmart branded cup.

PR Roundup: Wicked Overload, News Influencers and a PRSA Honor

November 21st, 2024 by

This week’s PR Roundup looks at the “Wicked” movie’s test case for PR oversaturation, America’s fascination with news influencers and a global honor for PRSA. 

Bluesky Social and X app are displayed on an iPhone screen.

Will Bluesky Change PR?

November 20th, 2024 by

Social media trends come and go, but it seems to have been awhile since an existing social media platform (Bluesky) has encouraged so many users to jump ship from their current social media habits. Such moves are something for the PR and communication industry to pay attention to. 

Nine PR Thought Leadership Strategies From PRNEWS’ Inaugural Event

November 19th, 2024 by

Industry experts assembled at PRNEWS’ inaugural “PR Thought Leadership Strategies on LinkedIn” event Tuesday  afternoon to share best practices and tips for writing posts, becoming a LinkedIn thought leader, mastering the platform’s algorithm, media training clients and optimizing newsletter engagement. Following are insights from event.

The 2024 Election and the Changing Definition of ‘The Media’

November 15th, 2024 by

Former President Donald Trump’s decisive victory in the 2024 Presidential Election has ushered in new questions for candidates and campaigns about messaging strategies and how to reach people. It’s proved that “the media” is no longer solely legacy outlets. Social media influencers and podcast hosts are now just as much a part of the media landscape as correspondents, columnists and editors.

An image of a Workday newsletter on LinkedIN

LinkedIn Newsletters: Best Strategies and Practices to Follow

November 15th, 2024 by

PRNEWS spoke to Tayler Felix of Workday on best practices for utilizing LinkedIn newsletters.

The X new Twitter account on app on a iphone smartphone - Elon Musk has changed Twitter's logo, replacing its signature blue bird with a stylized X

PR Roundup: Connectively Done, X Exodus, AI Pros and Cons

November 14th, 2024 by

This week’s PR Roundup follows Cision’s upcoming shutdown of Connectively, formerly known as HARO, the mass exodus of users and brands from X (formerly Twitter), and a new study featuring the pros and cons of AI for digital PR.