There are few places on the Internet louder than YouTube. So when Unilever tapped Weber Shandwick to help it completely take over hair care on the platform, the partners had their work cut out for them.
Topics
How Unilever and Weber Shandwick Tangled YouTube Up in ‘All Things Hair’
November 6th, 2015 by Mark Renfree
8 Billion Reasons Why Facebook’s ‘Building the Best Place to Watch Videos’
November 5th, 2015 by Steve GoldsteinThe astronomical number of Facebook’s daily video views will lure brands, particularly as the company continues to develop new and engaging ways for them to put video ads in front of Facebook’s global users.
A Social Media Checklist for Your Crisis Communications Plan
November 4th, 2015 by Steve GoldsteinIn this excerpt from PR News’ Book of Crisis Management Strategies & Tactics, Vol. 8, Ann Marie van den Hurk lists six recommendations for integrating social media into every crisis scenario your brand or client might face.
How CSR Can Help Your Brand Bond With Gen-Z
November 3rd, 2015 by Seth ArensteinKnowing Gen-Z can help your brand use CSR to gain loyalty.
Measurement: Know Your Goals AND Objectives
November 3rd, 2015 by Ian James WrightYou need to see both the forest and the trees when it comes to knowing what you want.
3 Things Chipotle’s Done Right Post-E. Coli—and a Few Misses
November 2nd, 2015 by Seth ArensteinHow Chipotle has reacted to a possible E. coli outbreak in six of its outlets.
5 Tips to Launch an Electrifying Corporate Narrative
November 2nd, 2015 by Mark RenfreeNo matter what format is used to tell a tale, any story lacking a strong narrative is sure to fail.
Facebook Video Posts Drive 1,109% Growth in Engagement for Snickers
November 2nd, 2015 by PRNEWSWith the holidays upcoming we asked Shareablee to look at the consumer goods industry’s social engagement.
6 Rules to Live by When a Social Media Meltdown Threatens Your Brand
November 2nd, 2015 by BY ANN MARIE van den HURK, PRINCIPAL, MIND THE GAP PUBLIC RELATIONSSocial media is like a megaphone. It can broadcast the good, and it can turn whispers of discontent into yells that millions can hear.
How Harris CapRock Won Coverage With a Vague Email Subject Line and Brief Body Copy
November 2nd, 2015 by BY REBECCA RENFROE, PUBLIC RELATIONS DIRECTOR, M/C/CWhen launching a b2b product or service, PR pros have to introduce a client’s product in an interesting way, while making it stand out in a crowded marketplace.