Topics

Too often we in media relations tend to value only top-tier placements like The Wall Street Journal or The Associated Press or The New York Times . Getting a product or company mentioned in those outlets is

BY Adriena Daunt, PR manager, Tourism New Zealand Media junkets, gifting and hosting have been part of the PR toolbox for a long time, especially in industries such as tourism and entertainment. When should

As we enter the high season of planning for 2016, we must recognize that the executives who invest in PR have become more discriminating when evaluating our performance. The challenge to prove the value of

The magnitude and reach of social media conversations can make analytics overwhelming, complex and expensive. But it doesn’t have to be. Instead of trying to analyze every person’s posts, in every

When the Makovsky Wall Street Reputation Study began four years ago, the financial sector was just beginning to heal after being bruised and battered.

To stand out in a crowded industry, Valvoline and Cohn & Wolfe realized they needed to take an extra step and get their audience involved in the campaign.

Please visit your local mom-and-pop shops this holiday season. Go to that toy store that's been around for 65 years and which just suffered another humiliating rent increase. Buy your wrapping paper at the greeting… Continued

Please visit your local mom-and-pop shops this holiday season. Go to that toy store that’s been around for 65 years and which just suffered another humiliating rent increase. Buy your wrapping paper at the greeting card store that’s hanging on by its fingernails and getting by on deeply felt smiles. OK, my commercial’s over. I’m … Continued

Please visit your local mom-and-pop shops this holiday season. Go to that toy store that’s been around for 65 years and which just suffered another humiliating rent increase. Buy your wrapping paper at the greeting card store that’s hanging on by its fingernails and getting by on deeply felt smiles. OK, my commercial’s over. I’m … Continued

Never far from the headlines, Facebook CEO Mark Zuckerberg and his wife Priscilla Chan made a special announcement on Tuesday, but this time the company is playing second fiddle.